Some examples: Dyson vacuums, Apple, Disney (I mean the resorts and parks), our local Johnny's Pizza franchisee owners, IKEA and....Customink.com.
As you may be aware, we are participating in a charity walk to raise money for food allergy research at the end of this month. Last year, I noticed that many other teams had custom-designed t-shirts for everyone to wear and I suffered horribly from t-shirt envy from the moment we got there until many months afterward. (Sometimes it's hard for me to let go!)
So I wanted t-shirts for our team this year, especially because I LOVE our team name ("Ryan's Peopleguys") and also I want other people to envy US. I guess it's all about the envy, isn't it?
I found Customink through a Google search (oh hey, Google!) and, poked around a bit on their website, stumbled onto their design lab and the next thing I knew....there were t-shirts! It was so incredibly easy and there are so many options. Ryan even got in on the design action. And it is inexpensive, too. I got a dozen shirts, one for everyone walking on our team plus some extras for family and friends for about $13 a shirt. Really, that's what you pay for a t-shirt anyway--and these say what I told it to say! (envy envy envy)
But that isn't the best part--oh no! That's just the regular old how-they-do-business part. A few days after I placed my order, I received an email from one of their CSRs, who wrote:
I noticed that you have designed shirts for the upcoming FAAN Walk
charity event. We think it’s awesome that you are participating in such
a worthy cause, and we would like to sponsor you and your team by
contributing a small donation.
Could you please reply to this e-mail with the link to your individual
sponsorship page, team page or an address to which we may send a check?
Um, okay! I wrote her back with our team fundraiser link and she wrote back a very nice note and complimented me on how good-looking my little boy is (he is, isn't he?) and how she really hopes they fix all that peanut allergy stuff really soon, and by the way, Customink has made a donation to our team! She told me that they contribute a small amount to every group participating in a fundraiser who uses them for their t-shirts.
I was really impressed--basically, they lowered my total shirt cost by about a shirt and a half but they gained an enormous amount of goodwill from me, and loyalty, too! And lots of word-of-mouth advertising (consider yourself advertised at). It's one of those small touches that goes a really, really long way....waaayy beyond the actual monetary cost at the time.
So, just thought I'd share. I can't wait to receive our shirts--should be tomorrow! And then you will.....envy! Or, possibly not.