But. The title of this post really captures my sentiments about this event. I mean, yay for The Beatles and all, but I'm left wondering two vital questions: What is the point? And, more importantly: How much is this going to cost?
Although I wholeheartedly support this forward-thinking strategy of one of the companies that owns the rights to The Beatles' songs:
One of those companies, Apple, was happy to approve the idea because [it] is "always looking for new markets" . . . .Ha!
Too bad the whole scheme isn't privately funded by business.