Brendan is in the market for a canoe and has been shopping around online. Check out this J. Peterman-style review of a canoe on Amazon.com. It's hilarious!
And by the way--there is still a J. Peterman! And according to this website (and this one), actor John O'Hurley, who brilliantly played J. Peterman on Seinfeld, is now a part-owner of the company. Heh!
(You can always count on me to bring you the most important trivia imaginable.)