Wednesday, March 24, 2010

Now THAT'S What I Call a Food Allergy-Friendly Company

I want to call your attention to Turtle Mountain, makers of dairy-free soy and coconut milk products.

Check out their allergen page! It begins like this (emphasis in original):

Recent statistics show that approximately 20% of the US population is affected by a food allergy or food intolerance. As the prevalence of food allergies and food intolerance continues to increase, consumer education and awareness as well as clear labeling of common allergens has become a priority for Turtle Mountain.

Turtle Mountain has developed a strict, comprehensive allergen prevention program designed to validate the absence of undeclared food allergens in our products. We remain committed to providing our consumers with the most accurate information regarding the practices and procedures we follow to ensure the quality and integrity of our products. With this in mind we updated our packaging with the following allergen statement:

Turtle Mountain applies strict quality control measures in an effort to prevent contamination by undeclared food allergens. To assure our preventative measures are effective, we sample test our product for the presence of gluten, dairy, peanut and almond allergens using state of the art testing methods.

This packaging change is presently underway and will ultimately affect all packaging with the exception of the Organic Soy Delicious novelties containing organic chocolate coating or organic chocolate chips.

We have also included a table of our product lines and flavors and any present allergens so you can more easily identify which products and flavors are right for you. At the end of this section we have listed a few resources regarding food allergens we hope you will find helpful too.

And just continues on and on with great information.

They said it in the first paragraph, ". . . clear labeling of common allergens has become a priority for Turtle Mountain."

Why is it a priority for them? Not because someone in the government told them it needed to be a priority. It's because they want customers!!!! They want customers who will buy their products over and over again because they trust the company's labeling practices. They want customers not to get sick eating their products.

This is the kind of thing good companies do, on their own, without being forced to write such a statement by the Federal government. Turtle Mountain's allergy statement goes far and above anything required by the government.

It is a pleasure to see this kind of awareness and commitment. Even though we don't eat that much ice cream any more, I'm dying to try their coconut milk yogurt and kefir! And I will go out of my way to buy it from them.

2 comments:

Maria Hardy said...

Hi Jenn - I just picked up both their So Delicious Coconut Milk (1/2 gallon) and also their coconut yogurt plain at a local organic store and although I haven't given it to my daughter yet, unknown if allergic to coconut (but pos. to tree nuts), the milk is delicious!!! I just love it my coffee in the morning and I too have been impressed with their additional labeling efforts. Great post, thanks!

Such Lovely Freckles said...

This is very cool. I can't even begin to imagine life with allergies. Nobody in my family has any. I only ever hear about it from my friends who have to be gluten free or dairy free.